Continued Growth for NC GreenTravel Program

Author: Tom Rhodes

NC GreenTravel Initiative is North Carolina’s sustainable tourism recognition program that assists travel-oriented businesses by helping them to improve their brand by conserving natural resources, protecting the state’s environment and attracting more visitors to our state.

Several states have sustainable hospitality programs, but North Carolina’s program is the most extensive, helping a wider variety of tourism businesses become recognized as sustainable destinations.

Travel-oriented businesses can apply for recognition through an online application on the NC GreenTravel Initiative’s website. Businesses can also request environmental technical assistance through the program at no cost.

NC GreenTravel Initiative recognition program for sustainable tourism continues to grow.

 “The program is growing in popularity because sustainability shows a business’s dedication to preserving the environment,” said Tom Rhodes, NC GreenTravel’s program manager. “And they are perceived as being cleaner, more efficient and dedicated to their customers’ comfort.”

The addition of the Fayetteville Regional Airport marks the first airport terminal in North Carolina to become recognized as a sustainable travel business. The airport scored an impressive “two dogwood blossoms,” out of a possible score of three. Also, the Greensboro Science Center became the most recent destination in the program’s Attractions category, scoring a top rating of three dogwood blossoms. This week, the NC GreenTravel Initiative gained their 194th recognized tourism business.

To learn more, visit the NC GreenTravel Initiative’s website at

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